Brand
The eyes stay enormous.
This is the mark, the colors, and the few rules. Use them as they are. Pica does not wear a hat.
tarsier
The lockup is the mark, then the word, in Outfit, lowercase, with no space for a slogan.
The mark
A hot-coral squircle, two night eyes, a small nose. It is the same in light and dark. The page around it can change. The mark does not.
Clear space
Leave the width of one eye empty on every side. Nothing else sits in that margin: no type, no border, no button.
Smallest size
16 pixels is the floor. Below that, use the word alone.
Color
Six colors. Click one to copy the hex. Coral stays coral. The eyes stay night.
Type
Outfit
Headlines, and the word.
Extrabold. Tight tracking. Used for the name and for titles.
Inter
Body text is Inter. Short sentences. A number when you have one. Labels in a small mono face, uppercase, widely tracked.
Voice
- In a sentence, the product is Tarsier. Next to the mark, the word is tarsier.
- Pica is the animal. She watches. She writes the note. She is not a costume.
- The line under the site is “Always watching. Never creepy.”
- Say what is true. One script, no cookies, $11.11 a month, one owner.
Leave these alone
- Do not add ears, a mouth, glasses, or a hat.
- Do not recolor the eyes, outline the mark, or drop it into a circle.
- Do not stretch it, rotate it, or set it on a photograph.
- Do not write the lockup as Tarsier, Tarsiers, or TARSIER.