PracticeSeptember 25, 2026 · 4 min read
Monday-morning analytics: five questions in five minutes
A weekly ritual for people who would rather build things: open Tarsier, answer five questions, close the tab.
David KrugManila · edited by Picanalytics has a failure mode nobody talks about: the two-hour Monday session that ends with seventeen open tabs and zero decisions. Here is the antidote — a five-minute ritual, same order every week.
The five questions
- What changed this week? Glance at the chart. Spikes and dips first, causes second.
- Which pages gained? Pages sorted by visitors tells you what the internet voted for.
- Where did they come from? Referrers and campaigns, compared against what you actually did.
- Did anything convert? Events and goals next to traffic — that pairing is the whole game.
- Anything weird? The live feed. Five seconds of watching beats five reports of guessing.
Stop checking analytics. Start knowing what happened.
Then close the tab. The numbers will keep; Tarsier is watching while you build.
Written by
David Krug
Twenty-plus years of building cute little websites, and big ones, with an independent footprint. In the Philippines since 2016. Based in Manila, with two children and one amazing partner.
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